Campaign aims to motivate adults without a high school diploma to pursue their high school equivalency, as well as connect them with information to get started. We want to:

• Connect them with resources where they can find literacy centers and free adult education classes.
• Learn the basics of earning a high school equivalency, and hear real stories from people who have successfully completed classes and finished their high school diploma
• Show target they can lean on others for things that are preventing them from taking action – i.e. transportation to/from the study center, cooking dinner, and/or caring for parents/children – so there is more time to take classes and study